Capability

  • Individualized Consulting/Advising
  • Training and Development
  • Analytics/Learning plan support
  • Post-event/plan analyses
  • Dashboard design advice
  • ​Change management

AssessmentS

  • Internal capability assessments
  • Environmental Trends
  • Consumer and Retailer trends
  • SWOT analyses
  • Post-plan evaluations
  • Monitoring dashboards

Operational planning

  • Target retail price curves & ranges
  • List price curves & trade budgets
  • Promotional tactical plans
  • Customer planning

Research, teachings, and a catalog of analytic tools and white papers.

A COMPREHENSIVE MENU OF Consulting SERVICES

Maada Consulting & Analytics understands that setting the right price for products and services is difficult because it involves many decision-makers and variables.  The firm is therefore dedicated to the idea that sustained delivery of topline and bottom-line growth through smarter pricing practices cannot come from one-off price-setting efforts or big data analytics alone.  Smarter pricing requires the changing of mindsets, skillsets, and toolsets across multiple processes, functions, and people.  It also requires that the data and models supplement intuition and experience, not replace it. 

Execution

  • Trade fund allocation policies &  
       methods.
  • Sell-in material development
  • Value claims
  • Metrics and monitoring

Communications

  • Workshops:

           - Situation assessments
          - Goals clarification

          - Plan development
          - Process mapping

          - Implementation mapping

Strategic planning

  • Objectives alignment
  • Segmentation/targeting
  • Price/value positioning
  • Product plan alignment
  • Channel strategies
  • Promotion strategies