COMMON PRICING PROBLEMS
MAADA Consulting SOLUTIONS
BUILD THE FUTURE
|Poor SWOT assessments|
Need to do situation assessments prior to strategic planning, but lack time or do not have knowledge, data, or process in place to create, particularly for pricing issues.
|Poor Objective-Setting & Prioritization|
The organization’s business and marketing objectives are not prioritized and constraints not properly identified. This makes it difficult to optimize marketing/ customer plans.
|Inadequate Customer Targeting |
Consumer targets and channel strategies are too broad and un-prioritized to be serviced properly.
|Unsustainable Price |
Lack of understanding of rationale for current price positioning from a customer perspective and how current product portfolio aligns to it.
|Technology Changing the Customer Relationship and |
the Value Chain
Technology is rapidly changing the terms of engagement with customers and obsoleting previously successful business models, strategies tactics.
|Commoditization and Margin-Pressure|
Value proposition between current product solutions and future innovations not in sync with
business and marketing opportunities.
|Poor Promotional ROIs|
Lack of clarity into the ROI relationship between promotional and everyday pricing leading to low return Investment with customers and intermediaries.
|Tactics: Misaligned |
List price curves, trade fund distributions not aligned to pricing guidelines, promotion funding, and distribution objectives.
|Process: Cross-Functional Disfunction:|
Marketing, Product Development, Supply Chain, and Sales planning processes are not in sync, leading to unnecessary conflicts around annual operating plans.
|Metrics:Wrong or Missing Metrics for Success|
Metrics and monitoring are not in place to measure outcomes and provide information for future optimization. Incentives are misaligned to desired outcomes.
|Information Flow: Information not Available to Guide Decisions.|
The right analyses and data are not available when needed by the organization for decision-making or control purposes.
|Policies: Pricing / trade policies are not enforced|
Polices are not streamlined, unclear, or inconsistently implemented.
|Change Management: Change Agenda Stymied|
Effort required to implement
new strategies and tactics are underestimated, threatening
Companies face many common problems, when it comes to pricing. Scroll through the table below to see if one of yours is listed here and see how Maada Consulting can help.
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