This Thought Leadership platform explores how three disciplines --  marketing strategy, political economy, and data analytics -- are intersecting to change society. Marketing is about how organizations -- businesses, governments, or non-profits -- engage with and deliver value for their customers. The interaction of these organizations with one another and their internal decision-making processes is also the focus of the discipline called political economy.  Both marketing and the political economy are being disrupted by the accelerating advances in data analytics.

David's mission is to elevate his student’s ability to contribute positively to society and their future employers by providing them with the analytic tools, frameworks, and knowledge they will need in the future that awaits them. This site is vehicle to share David's academic work and to host tools and links that may be used in his lectures or workshops.

Lawrence university


Writing -- 

(Under Development)

  • Blogs
  • Articles
  • Book reviews

External Links --

(Under Development)

  • Marketing Strategy
  • ​Pricing
  • Political Economy

videos -- 

(Under Development)

  • Workshops demos   
  • Course Materials

Pricing tools

  • Pricing
  • Montoring
  • Analytics

Courses --

(under Development)

Marketing Strategy

  • Syllabus

Business, Government,

and Society

  • Syllabus

analytics --


  • Examples
  • ​Best Practices


thought leadership

UW - Oshkosh